Loving Cup’s new ownership is likely to spell accelerated expansion for the frozen yogurt company. La Boulangerie operates nine locations, but in a past incarnation, as La Boulange, founder Pascal Rigo experienced massive scale when Starbucks purchased the 23-location brand for $100 million. Starbucks later shuttered all La Boulange stores, many of which Rigo, Bernadi, resurrected under the new La Boulangerie de San Francisco moniker. Though, we’re hoping that the same spell isn’t cast on the much-loved neighborhood pudding company.
Rigo and Bernadi became investors in the company roughly a year and a half ago, Liz Fiedler told Hoodline.com. But the pair have been fans of Loving Cup for some time, and even made an offer to buy the business in 2013, she said.
Now under full La Boulangerie control, Bernadi promises an updated rice pudding assortment, new mix-ins for frozen yogurt, La Boulangerie baked goods, and “drinkable treats.”
// 535 Octavia St, Hayes Valley, lovingcup.com.
