Lowe’s slogan is because of their vision statement which is to become the first choice of store for home improvement products by providing solutions well-suited for customers at the best prices. Lowe’s slogan is ‘Do it right for less’. The slogan has evolved over the years that the company has been in operation but the idea and vision behind it have remained constant throughout.
Lowe’s Vision And Mission
Lowes has been in operation for a really long time and during this time they have practically shown that they are the leading retailers for home improvement equipment and service in the US. They have been able to scale these heights by keeping their vision focused on providing quality goods and services and making sure that their customers get the best experience they can as they endeavor to remodel or develop their homes.
Lowes corporate vision statement highlights what they have been able to achieve so far and addresses how they plan to further grow their service to their targeted customers.
Lowe’s vision statement focuses mainly on two things only; providing customer-based solutions and maintaining affordability for their goods and services. Lowes has been able to carve a position for itself in the retail industry and become arguably the most respected retail company, by maintaining its loyal customers who become loyal because the company meets their needs.
Apart from having a vision, Lowes also has core values by which they carry out their company’s business. The core values of the company promote an up to standard business custom that prioritizes the way customers are managed as the most central aspect of the business.
Lowe’s Core Values
The company prides itself on customer satisfaction, teamwork, respect, ownership, and integrity. These are the core values by which they carry out their business and have promoted a winning culture in the retail industry.
DIY Industry
With the recognition that it is very expensive to remodel your home using a hired contractor, customers chose to do the construction projects themselves and this move prompted companies such as Lowes to focus on the DIY home improvement retail industry.
Today the DIY space is growing exponentially and it is foretold to even outdo the traditional ways of remodeling. In this regard, the number of retail companies that have specialized in providing DIY equipment has also increased. The closest competitor to Lowes in this area is Home depot which supplies tools and construction products to the same market.
To keep up with market demands and competitor sales, Lowes has changed its slogan to mainly focus on the DIY target market and increase their sales through their loyal customers.
Lowe’s And Home Depot
Many arguments have been made concerning how similar Lowe’s tagline is to Home Depot. It is evident that the two companies are in stiff competition for the DIY customers and Lowes is seemingly trying to outdo Home Depot by making their tagline a bit more similar. As we all know, a tagline is a catchy phrase that is used by companies in advertising and it is important because the phrase often sticks to customers’ minds making it more likely for them to shop there.
After working at Home Depot for years as an executive, the current CEO of Lowes has determined that Lowes will do better than Home Depot in terms of sales, especially of DIY equipment.
The company has implemented some step-by-step transformations that will facilitate Lowe’s to focus on meeting customers’ needs better and grab the most significant market opportunities. They have started achieving this goal by changing the slogan to a relatable phrase that corresponds with the DIY customers.
Conclusion
Lowe’s strategic and transformational changes will definitely play a key role in propelling them to achieve their company goals and dominate the home improvement industry, especially in the area of DIYs. The new slogan catches the attention of industry observers to recognize that Lowes is in the process of increasing its impact on the market.
Does Lowes Have A Slogan?
Yes, they do. ‘Do it right for less.’
What Is Lowe’s Vision/Mission?
The goal is to provide quality goods and services to customers and achieve customer satisfaction which will, in turn, increase profits and respect in the retail market.
Did Lowes Change Their Logo?
They only improved their slogan to suit the market needs of DIY project equipment.
When Did Lowe’s Slogan Change?
Lowes adjusted their slogan and it will be in effect from February.
